Advertisement

Are soaps dying out?

January 2026 will see popular TV soaps Coronation Street and Emmerdale return as 30-minute episod...

Share this article

13.55 5 Feb 2025


Are soaps dying out?


Listen to this episode


Share this article

13.55 5 Feb 2025


January 2026 will see popular TV soaps Coronation Street and Emmerdale return as 30-minute episodes in a bid to retain audiences and to make shows more “streamer-friendly”...

The decision is a reversal on a 2022 schedule change which saw Coronation Street move to three one-hour episodes midweek. Now, the soap will play as part of a special ‘Soap Power Hour’ weekday evenings from 8pm.

ITV Boss, Kevin Lygo, has said it is viewer-led, but will it be enough to save ratings?

Andrea is joined by Mikie O'Loughlin, RSVP Magazine’s Showbiz Editor, as well as listeners, to discuss.


Read more about

Lunchtime Live Highlights

Related Episodes

The Ultimate Guide: London

00:14:03

The Ultimate Guide: London

The Hard Shoulder

00:14:03


What to expect from Trump’s fi...

00:12:08

What to expect from Trump’s first State of the Union address

The Hard Shoulder

00:12:08


The Bookshelf with Sean O’Rour...

00:16:04

The Bookshelf with Sean O’Rourke

The Hard Shoulder

00:16:04


RIP.ie turns 20 this year - wh...

00:08:05

RIP.ie turns 20 this year - why is it so popular?

The Hard Shoulder

00:08:05