Starting a business can be terrifying. It is estimated that 90% will crash and burn. That means heartache and pain, both emotionally and financially, both for the entrepreneur who came up with the idea and the investors who backed it. It doesn’t have to be that way. Why Startups Fail’ has just been launched. It’s written by a man who has worked in venture capital for 21 years & has also been part of that 90%, but he dusted himself down and went again. Dr Bernard J Bulkin joins Bobby to discuss.