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The New Chameleons with Michael R. Solomon

Consumers are changing but the marketing categories used to identify them have not. Global consum...

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12.45 20 Mar 2021


The New Chameleons with Michael R. Solomon



Share this article

12.45 20 Mar 2021


Consumers are changing but the marketing categories used to identify them have not.

Global consumer behavior expert, Michael R. Solomon, joins Bobby to talk about how he wants marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment, and to discuss Michael's new book, 'The New Chameleons: How to Connect with Consumers Who Defy Categorization'.

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Advertising Bobby Kerr Buying Consumers Down To Business Marketing Markets Michael Solomon Newstalk Spending Trends

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