A lot of words have been said and written about putting the customer first, but many businesses and business leaders struggle to move away from product and technology-based models to ones that are truly customer-centric.

John O'Connor, CEO of Cork based company Deep-Insight and co-author of "Customer at the Heart: How B2B Leaders Build Successful Customer-Centric Organisations" joined Bobby to talk about how hard it is to put the customer at the forefront of your business model.