It has been a difficult year for lots of us and of course the charity sector has obviously suffered as well.

Special Olympics Ireland had to cancel their Annual Collection Day, which raises €500,000 in support of its programme for 8,000 athletes but faced with this prospect they came up with a great new ad campaign called ‘Can’t Stop Now’ which they hope will drive digital and text donations.

The ad campaign has an interesting back story as it came about from a gang of ad people who saw their own businesses fall off a cliff when Covid hit.

Ollie Scott is the Founder of 'Good Brains for Good Brands' and he helped get the campaign together all pro-bono and he joined Bobby to discuss.

https://www.specialolympics.ie/ways-to-give/fundraising-events/physical-challenges/special-olympics-cant-stop-now-appeal

Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.

Download, listen and subscribe on the Newstalk App.

You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.