AI is undoubtedly the story of 2023, dominating headlines and rapidly making its mark on industry with Generative AI believed to become a $1.3 Trillion Market by 2032 according to Bloomberg. Despite this meteoric success, many are still scratching their heads when it comes to AI, in fact when surveyed between 60 to 70 percent of business leaders say they are confused by AI. Mark Kelly founder of AI Ireland and author of ‘AI Unleashed: Navigating the AI Revolution as a Business Executive' joins Bobby to discuss.