Now they are everywhere you go, staring at you everywhere you look. Adverts, and the mystical world of advertising has been fascinating, enthralling and sometimes even enraging audiences since the 16th century but just what goes into making a truly great ad? To answer that and so much more Bobby was joined by 3 of the industry’s brightest minds:

· Charley Stoney, Chief Executive of IAPI(Institute of advertising practitioners in Ireland)

· Vaunnie McDermott, Managing Director of Connelly Partners Dublin

· Fiona Field, Managing Director of OMD Ireland