Advertisement

Colin Gordon on the Trouble with Marketing

Marketing is an essential part in any company’s strategic outlook. But are companies using thei...

Share this article

11.47 31 Oct 2020


Colin Gordon on the Trouble with Marketing



Share this article

11.47 31 Oct 2020


Marketing is an essential part in any company’s strategic outlook.

But are companies using their marketing departments to their full potential and do they think enough about their company’s long term marketing strategies for them to actually be effective?

Colin Gordon, Founder of Engage Consulting & author of ‘Marketing is in Trouble: How We Got Here and 10 Steps to Get Us Out’ joined Bobby to discuss.

Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.

  

Download, listen and subscribe on the Newstalk App.

  

You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.


Read more about

Bobby Kerr Colin Gordon Communications Down To Business Long Term Marketing Message Planning Sales Strategy Success

Related Episodes

Minister Helen McEntee on US s...

00:09:54

Minister Helen McEntee on US school shooting

The Hard Shoulder Highlights

00:09:54


Anthony Daniels on 45 Years of...

00:21:24

Anthony Daniels on 45 Years of 'Star Wars Episode IV: A New Hope'

The Hard Shoulder Highlights

00:21:24


Shooting survivor Ron Barber o...

00:13:12

Shooting survivor Ron Barber on the Texas school shooting

The Hard Shoulder Highlights

00:13:12


Texas Shooting: 'These small c...

00:20:46

Texas Shooting: 'These small communities are extremely resilient'

The Hard Shoulder Highlights

00:20:46