Marketing is an essential part in any company’s strategic outlook.

But are companies using their marketing departments to their full potential and do they think enough about their company’s long term marketing strategies for them to actually be effective?

Colin Gordon, Founder of Engage Consulting & author of ‘Marketing is in Trouble: How We Got Here and 10 Steps to Get Us Out’ joined Bobby to discuss.

Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.

Download, listen and subscribe on the Newstalk App.

You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.