Dynamic pricing in supermarkets could be closer than we think. 

 One of Ireland’s biggest retailers has started using AI technology in the UK to identify shoppers who may benefit from personalised pricing. Tesco says it will use data collected through its Clubcard loyalty scheme alongside AI to target offers and discounts at customers. 

Damian O’ Reilly, Lecturer in retail management at Technological University Dublin joined Claire to discuss if this could be a possibility.