They may be Danish and not Swedish.  They may use blue instead of yellow and they might even be a bit cheaper but the comparisons between Jysk furniture stores and IKEA abound.  Jysk is a newer entrant to the Irish market business is brisk and now it’s opened its 30th store in Mahon Point in Cork with 6 more slated for next year.  It’s also making some money. 

Joining Joe on the show was Roni Tuominen the head of Jysk Ireland.