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“Sole Survivor: How I Built a Global Shoe Brand” by Daniel Rubin

The Dune brand of both men's and women's footwear was started in 1992 by Daniel Rubin having pr...

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06.50 21 Nov 2025


“Sole Survivor: How I Built a Global Shoe Brand” by Daniel Rubin



Share this article

06.50 21 Nov 2025


The Dune brand of both men's and women's footwear was started in 1992 by Daniel Rubin having previously been a family run supplier to supermarkets.  Nowadays Dune has 350 stores worldwide including concessions within many prestige department stores. Although it’s called Dune London most of the shoes are actually made in the Far East and much of that amazing story is covered in Daniel Rubin's new book, “Sole Survivor: How I Built a Global Shoe Brand”. 


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