What started off in the 1970s with a brand-new drink called Baileys, has become a global success story with lots of imitations. Irish Cream liqueur may only be described as such if it’s made on this island with Irish whiskey and Irish fresh cream.

But knockoffs from all over the world are being sold and it could affect Irish dairy farmers and Irish producers. So that’s why Drink Ireland has launched a new campaign called Explore Irish Cream.

Joining Joe this morning was Johnny Harte from Drinks Ireland and the maker of his own Five Farms Irish Cream.