The world’s first LEGO café for adults has opened in Dublin.
Launched to coincide with World Mental Health Month, the LEGO Brick Café welcomed its first customers yesterday in Blackpitts, Dublin 8.
Patrons are able to play with LEGO while enjoying a hot drink and there are also workshops on the creative possibilities of LEGO.
“For generations, children and adults alike have used the LEGO System in Play to challenge themselves creatively,” Genevieve Capa Cruz, an audience marketing Strategist with LEGO, said.
“We know there are many adults around the world who are also keen to experience the joy of building with LEGO bricks, yet are unsure where to start.
“With this new type of open innovation experiment, we want to explore fun and engaging new ways for adults to start experiencing the joyful focus of building with LEGO bricks through new channels we haven’t explored before.”
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The café is open for a two-day trial – and interest in the café will be used to assess whether it should re-open its doors permanently.
Main image: First Lego Cafe for Adults. Pictured people build with Lego in the first experimental Lego Brick Cafe for adults. Picture by: Sam Boal /Rollingnews.ie
