Would you get up at 5am just to cram more into your day?
That's the premise behind a new TikTok trend - 'The 5am Club' - which sees people document their productive early activities.
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People are getting up extra early to get things done before they go to work.
This includes meditation, exercise and organising the day.
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Kirsty Blake told Lunchtime Live it is not a choice for her.
"I have two small children, so I'm a fully paid up involuntary member of The 5am Club.
"It's just people trying to be as productive as possible before their 9 to 5."
She said there are definite downsides to such early starts.
"If you get up at 5am, when it gets to 10 o'clock in the morning, you think it's 2am. You're completely out of whack, and you're completely exhausted.
"But I just thought it was so funny because it was so productive, all these people getting up at 5am, whereas when you're forced to do it it's just an endurance test".
Kristy said this is likely an option for people who can afford to do it.
"It just seems so insane to do it by choice, because sleep is... like gold dust for us in our house.
"Our one-year-old wakes up pretty much every three hours until 5am, and then she's up and at it," she said.
"This time of year it's so depressing getting up... it's pitch black, freezing cold, you're sloping downstairs into your freezing cold living room.
"It's just hard to see why you would put yourself through that by choice," she added.
'Excessively time poor'
Colin, who runs his own business, said getting up so early helps his day.
"I run a business and it's a small business - and as any small business owner in Ireland will know you're time poor, excessively time poor.
"Since lockdown and since COVID, and the chaos that has ensued... in terms of getting people, in terms of the change in cost of things - utilities and electricity and whatnot - but also to staff as well.
"So we've become even more time poor, in that we don't have as many people doing in fact more tasks.
"It's really down to fact that I've 'X' amount to do, 'Y' time to do it and it just doesn't stack up," he said.