The Japanese tyre retailer Autoway is looking to make a serious impact with its latest advertising campaign: a forty-second spot that is going viral as the 'scariest ad' yet made.

The company is so keen to play up the short ad's ability to frighten that it even opens with a health & safety disclaimer. Stating the video is "not for the faint of heart", the video advises anyone who has "mental or physical health concern and may have to see a doctor regularly" to refrain from watching. Autoway also kindly state they will not be held responsible for any "injuries, illness and damage" that may arise from people watching the video.

As you might expect, it's a lot of playful hype for a rather familiar scare, that is at least generally related to tyres. Still, it's not every day you get to see an ad that will likely have some viewers involuntarily leaving their seats. Especially if they have their headphones turned up...

Image: Autoway / YouTube