US President Donald Trump has referred to Apple CEO Tim Cook as 'Tim Apple' in a press conference.
The pair met yesterday at the White House as part of an advisory board to discuss education and jobs in the technology sector.
Mr Cook was sitting beside the US President when he made the gaffe.
President Trump said: "People like Tim - you're expanding all over and doing things I really wanted you to right from the beginning.
"I used to say, 'Tim, you've got to start doing it over here' and you really have. You really put a big investment in our country. We appreciate it very much, Tim Apple."
Trump just called Apple CEO Tim Cook “Tim Apple” pic.twitter.com/gTHHtjWvc9
— Sean O'Kane (@sokane1) March 6, 2019
The error was widely mocked across social media:
Tim Apple is an American icon just like the famous innovators Thomas Lightbulb and Henry Car
— Scott (@wskinne3) March 6, 2019
Calling Tim Cook Tim Apple to his face is my version of the American dream. I want to look Bill Gates in the eye and call him Jim Microsoft.
— Kaleb Horton (@kalebhorton) March 7, 2019
Trump has previously boasted he has "one of the great memories of all time".
However, he's fumbled on a number of occasions when it comes to people's names.
In a similar incident last year, he referred to defence firm Lockheed Martin's CEO Marillyn Hewson as 'Marillyn Lockheed'.