Newstalk
Newstalk

11.01 7 Dec 2017


Share this article


The first interstellar tourism campaign has taken off - as Tourism Ireland has created an "out of this world" experience.

It is celebrating the imminent release of 'Star Wars: The Last Jedi' with a publicity stunt: the first ever tourism campaign in space.

Perched above the earth in space, a billboard ad is highlighting "Earth's Wild Atlantic Way" with an image of Skellig Michael - otherwise known as Luke Skywalker's hide-out in the film.

Tourism Ireland's billboard was launched into space using a weather balloon, reaching a peak altitude of 33,390 metres, where a photo and short film of the ad were captured.

Tourism Ireland is to share the photo and film with its 20,000 international media contacts and some four million Facebook fans and 451,000 Twitter followers around the world.

It says the aim is to create excitement just before The Last Jedi is released on December 15th.

It will launch the first phase of its new Star Wars campaign on December 18th, targeting fans of the science fiction franchise.

"Our space tourism publicity stunt is a bit of fun, designed to create some excitement as Star Wars fans everywhere get ready for the release of The Last Jedi," Tourism Ireland CEO Niall Gibbons said.

"The fact that another Star Wars film was shot on location along the Wild Atlantic Way is truly a fantastic coup for Irish tourism. It presents Tourism Ireland with a superb opportunity to highlight the Wild Atlantic Way and Ireland in 2018."


Share this article


Read more about

News

Most Popular

Live: Title

Now playing

00:00:00 / 00:00:00
Added to queue
Removed from queue

On Air

Share

Share


Up next

Episode title
Show
Duration

You currently have no podcasts in your queue.

Go to podcasts

On Air

TEAM 33

TEAM 33

07:00-08:00

Share

Up next

BREAKFAST BUSINESS

BREAKFAST BUSINESS

08:00-08:30

Share

BEST OF THE PAT KENNY SHOW

BEST OF THE PAT KENNY SHOW

08:30-09:30

Share

YOU COULDN'T MAKE IT UP

YOU COULDN'T MAKE IT UP

09:30-10:00

Share

DOWN TO BUSINESS

DOWN TO BUSINESS

10:00-12:00

Share

FUTUREPROOF

FUTUREPROOF

12:00-13:00

Share

OFF THE BALL

OFF THE BALL

13:00-18:00

Share

THE PICTURE SHOW

THE PICTURE SHOW

18:00-19:00

Share

TED RADIO HOUR

TED RADIO HOUR

19:00-20:00

Share

BEST OF THE PAT KENNY SHOW

BEST OF THE PAT KENNY SHOW

20:00-21:00

Share

DOCUMENTARY AND DRAMA ON NEWST...

DOCUMENTARY AND DRAMA ON NEWSTALK

21:00-22:00

Share

YOU COULDN'T MAKE IT UP

YOU COULDN'T MAKE IT UP

22:00-22:30

Share

BEST OF THE HARD SHOULDER

BEST OF THE HARD SHOULDER

22:30-23:30

Share

FUTUREPROOF

FUTUREPROOF

23:30-00:00

Share

FUTUREPROOF

FUTUREPROOF

00:00-00:15

Share

BEST OF NEWSTALK

BEST OF NEWSTALK

00:15-07:00

Share

DOCUMENTARY AND DRAMA ON NEWST...

DOCUMENTARY AND DRAMA ON NEWSTALK

07:00-08:00

Share

00:00:00 / 00:00:00

Share on