Students graduating form the University of York were shocked to discover that a 'digital slimming' option was made available to them when purchasing their graduation pictures.
I can pay £9.95 to have my graduation pictures photoshopped to make me look thinner. :( pic.twitter.com/onsLjKEVOH
— Sophie Gadd (@sophie_gadd) July 15, 2014
The photography company claims to use advanced technology and photoshopping to slim down bulky and unflattering pictures of students.
The photography agency Success Photography offered students the option to digitally alter their photographs to appear thinner for just £10 (€12).
An option to enhance and digitally improve a students "complexion and smile" was also offered for £10.
On its website, Success Photography claims, “The traditional graduation gown is a mark of respect and achievement. However it can be bulky and unflattering. With advanced digital technology we can reduce the gowns appearance making it more fitting to your shape.”
They have also since responded to the various tweets students have sent, exclaiming their outrage at the digital enhancement option.
Just to make clear 'digital slimming' refers to reducing the appearance of the gown only, never the individual.
— Success Photography (@SuccessPhotogra) July 16, 2014