McDonald's first quarter results show a 2.3 percent decrease in sales - the company attributes this to "negative guest traffic in all major segments" - this is corporate speak for 'less people are going to McDonald's in all regions.'

Consolidated operating income fell by a significant 28 percent - revenues decrease by 11 percent, but most of this drop was due to fluctuations in currency markets.

Diluted earnings per share were down to $0.84, a decrease of 31 percent. 

Sales were better than the global average in Europe, where they fell by 0.6 percent - the company's statement adds that the group had a positive quarter in the UK - but business was poor in France and Russia. Operating income generated in the region was down by 20 percent (4 percent in constant currencies).

The company's operating income in its APMEA (Asia Pacific Middle East and Africa) operations declined by a massive 80 percent in the first quarter - 77 percent in constant currencies. McDonald's says that this was due to "strategic restaurant closings and other charges and negative operating performance in Japan and China" - the company was rocked by a major food safety scandal in Japan during 2014.

"As the world's leading restaurant company, we are evolving to be more responsive to today's customer," said McDonald's President and Chief Executive Officer Steve Easterbrook in a statement accompanying the figures.

He continues: "McDonald's management team is keenly focused on acting more quickly to better address today's consumer needs, expectations and the competitive marketplace. We are developing a turnaround plan to improve our performance and deliver enduring profitable growth. We look forward to sharing the initial details of this plan on May 4, 2015."

Want we want to know is, when you get the urge for a burger and chips, where are you most likely to frequent?