A new Tourism Ireland advert is using filming of the TV series 'Normal People' as part of its campaign.

Scenery of Sligo and historic locations in Dublin will be broadcast to viewers across Britain and the US.

'Normal People' is a TV adaptation of Sally Rooney’s popular novel of the same name - which began airing this week on the BBC and online streaming platform Hulu.

Filming for the 12-part TV series took place here last year on Streedagh Beach, at Ben Bulben and in Tubbercurry in Co Sligo.

Picture: YouTube/Discover Ireland

The Dublin scenes were filmed in a number of real-life locations - including bars, cafés and streets - with much of the drama unfolding in Trinity College Dublin.

Tourism Ireland has created a short, behind-the-scenes film using footage shot during filming - in conjunction with production company Element Pictures.

Director Lenny Abrahamson, producer Catherine Magee and actress Daisy Edgar-Jones describe and praise the special locations chosen for filming.

Abrahamson praises Ireland in the advert, saying: "It felt wonderful to be bringing such an amazing novel to life in the country where I’m from and in the landscapes which I love and know so well, both urban and rural."

Speaking about Sligo, Daisy Edgar-Jones, who plays Marianne, said: "One of my favourite places to film would probably have been Sligo.

"It was just the most jaw-dropping entrance to any place I’ve ever experienced. When you see Ben Bulben in the distance, it’s just immense."

Niall Gibbons, CEO of Tourism Ireland, added: "We are extremely grateful to Element Pictures for their generosity in agreeing to make this behind-the-scenes film with us.

"It allows us to keep the beauty of Ireland to the fore and to showcase our authentic home-grown talent.

"While we may not be able to travel just now, this film will inspire people for their future visit."