Dating back to the space shuttle era, NASA has been making movie-inspired posters to promote its space missions.
The 42nd Expedition by the crew of the International Space Station is set to blast on in November, and the poster they've just released is a geeky pop culture dream - and may well be the answer to life, the universe, and everything.
The image is pretty excellent recreation of the promotional poster to the movie version of 'The Hitchhiker's Guide to the Galaxy', but it isn't the first time that ISS missions have poked fun at popular culture. Here's our favourite posters from the collection:
Expedition 16 - The Matrix
Expedition 21 - Star Trek
Expedition 22 - The Rat Pack
Expedition 23 - Reservoir Dogs
Expedition 26 - The Beatles' Abbey Road
Expedition 29 - Tron
Expedition 30 - Pirates of the Caribbean
Expedition 31 - Transformers
(All images: NASA)
NASA, doing it right.
(GIF: FunnyJunk)