Doughnut maker Krispy Kreme is scouting locations for a second outlet in Dublin.
The Sunday Business Post is reporting bosses are eyeing up a city centre premises, quoting sources in the commercial property industry.
The firm opened its first Irish outlet in Blanchardstown last September.
It is one of the brand's biggest outlets in Europe.
The shop was originally to be open seven days a week, with a 24/7 drive-through.
However Krispy Kreme took the decision to curtail drive-through opening hours, just a week after it opened.
The firm said this was due to "late-night noise".
Richard Cheshire, CEO of Krispy Kreme UK and Ireland, said at the time: "We anticipated a warm welcome for Krispy Kreme in Ireland and have long wanted to open a store here, but the response has been way ahead of our most optimistic expectations.
"But we know that the late-night noise has been an upset for our neighbours.
"Some customers have been beeping their horns and disturbing families in nearby apartment complexes.
"Most importantly, we are saying to our neighbours, we've listened and we're making changes immediately."
The doughnut company has recently announced a delivery service, using the Just Eat app.
Krispy Kreme has nearly 1,400 retail shops in 32 countries.