The CEO of Goss.ie has said it is “very hard to know what's true” after Katie Price issued an emotional appeal for people to help her find her ‘kidnapped’ husband. 

Price and Lee Andrews have only wed a few months ago - however, the relationship is already the most dramatic of all Price’s four marriages. 

Lee has now been missing for six days and Price has said she fears he is being held against his will. 

On The Claire Byrne Show, Goss.ie CEO Alexandra Ryan recalled meeting Price recently at an event, where the former glamour model gushed about how happy she was. 

“They got married in Dubai after a couple of days and he has never left Dubai since they got married,” Ms Ryan revealed. 

“What's come out over the last couple of months is that Dubai is very strict about who they let travel in and out of the country and if there's any ongoing investigations, they normally do place a travel ban until the investigation is complete. 

“So, the reports are that he is under investigation for allegedly forging a signature of his ex-partner for a mortgage application.”

Katie Price. Picture by: Alamy.com.

Despite this, Lee has always denied any form of wrongdoing and insists that there is no travel ban. 

It makes his disappearance all the more unusual. 

“Katie is going online, it's all over her socials at the moment that she hasn't heard from Lee,” Ms Ryan continued. 

“She doesn't know where he is and his story changed a few times; he first said that he was detained by police.

“Then he said that he was kidnapped, there was a video call where he had zip ties around his wrists and he had a hoodie on. 

“He said he's been brought to a black site - his poor mother hasn't heard from him as well either.” 

The marina in Dubai, United Arab Emirates. Picture by: Jan Wlodarczyk / Alamy Stock Photo

Overall, Ms Ryan feels it is “very hard to know what's true and what's not true”.

“What I'm really interested in is what happens next. What's going to be the story when he does reappear? Is he ever going to come to the UK? 

“But I will say for Katie Price, Katie's been in this industry for a very, very long time. 

“The amount of publicity these two are getting, like there's going to be exclusive interviews - there's going to be magazine shoots if he ever gets out of Dubai.

“So, it's hard for me to see this as any sort of sympathy for the two of them, because I think they're getting quite a lot out of it.”

Whatever happens, Ms Ryan said she would “bet my money” that there will be a documentary about the saga. 

Britain’s Foreign and Commonwealth Office has confirmed it is offering Price and Lee’s family consular support. 

Main image: Katie Price. Picture by: PA Wire/PA Images.