Newstalk
Newstalk

15.09 12 Sep 2017


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Social media giant Facebook is announcing its non-profit fundraising tools are coming to 16 countries in Europe, including Ireland.

It will start testing the tools in five countries: Ireland, the UK, France, Germany and Spain.

The tools will give users easy ways to donate money and help fundraisers.

They will include the following: a 'Donate' button on posts, a 'Donate' button on page headers and a 'Donate' button in Facebook Live.

The website has also launched a special site to allow non-profits to sign-up.

Image: Facebook

The charitable giving tools for non-profits are currently only available in the US.

Facebook says they have made it easy for people to raise millions of dollars for charities directly on Facebook.

In a statement, Facebook says: "Since we launched these tools in the US, we have seen our community raise millions of dollars for charities, for causes such as disaster relief, the environment and education. In fact, just two weeks ago, the Facebook community came together to raise over US$10m (€8.3m) to help people affected by Hurricane Harvey in the United States.

"Beginning in late September, we'll start testing fundraising tools in five countries: Ireland, United Kingdom, France, Germany and Spain.

"In early October we'll expand the test to Italy, Poland, the Netherlands, Belgium, Sweden, Portugal, Denmark, Austria, Finland and Luxembourg."

Charitable organisations based in these 16 countries are being invited to use the tools.

Non-profits that have signed up directly for Facebook's fundraising tools pay a 5% fee on each donation.

It says 3.5% covers costs of nonprofit vetting, language translation, fraud prevention, operational costs and payment support and 1.5% covers payment processing.

Facebook says it is to begin working with partners, including: Goal (Ireland), Movember UK, Oxfam UK, UNICEF UK, Aktion Deutschland Hilft (Germany), Caritas (Spain), Save the Children Spain, UNICEF France, and UNICEF Germany.


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