A new event is taking over Selfridges of London to showcase Irish foods.

A 'Taste the Emerald Isle' pop-up is being placed in the department store's foodhall during August and September.

Tourism Ireland has worked with Bord Bia and Selfridges for the launch event on London's Oxford Street.

Chef Clodagh McKenna was also on hand on Wednesday to prepare Irish treats for the invited guests.

View of Selfridges in London | Image: NurPhoto/SIPA USA/PA Images

Featuring more than 40 well-known Irish food brands, as well as various artisan producers, the pop-up includes the likes of Avoca, McCambridge Bread, Flahavan's, Carlingford oysters, Lismore Food Company biscuits, Connemara Peated Irish Whiskey and Glendalough Gin.

Julie Wakley, Tourism Ireland's head of Great Britain, said: "We're delighted to work with Selfridges and Bord Bia on this 'Taste the Emerald Isle' promotion.

"It's another excellent opportunity to spread the word about our superb culinary offering and what makes a holiday in Ireland unique and truly memorable.

The Taste the Emerald Isle pop-up in Selfridges Foodhall | Image: Tourism Ireland

"Our message here in Britain is that the island of Ireland is a superb choice for 'foodies' for a holiday or long weekend break."

The promotion also includes two chef's dinners, and a Carlingford Oyster and Glendalough Gin tasting evening.