A third of men say they try to be more masculine around their friends, according to a new survey.

The study shows one in four admit to secretly watching soaps or talent shows on TV but say they don't tell anyone about their secret shame.

Over half of men have had a good cry over the past year, with a sad movie the most likely thing to set them off.

Petra Ryan is brand manager with Belvita, who carried out the survey.

She says often men feel the need to talk about sport around their male friends: