Following the decision by the US retail giant to do away with gender-specific labels in children’s toys and bedding aisles, conservative American shoppers reacted with the kind of fury to be expected on Internet comment sections.

In huge numbers, angry patrons took to Target’s Facebook page to let rip with invective and complaints, accusing the company of caving to political correctness, to call for a boycott, and to cast aspersions on the forces of liberalism that brought Target to its knees.

And at first it seemed that the Target employee tasked with responding to these messages had completely and utterly tossed the company’s social media policy out the window, opening a new tab in customer service by way of epic trolling.

A Facebook user by the name of Mike Melgaard, a self-identifying troll, changed his profile settings and photo to pose as a Target employee, weighing in on the customers’ issues by deliberately skewering their points in increasingly outlandish ways. Posing as ‘Ask For Help’ and ‘Target Customer Service’, Melgaard’s posts provoked a lot of even angrier responses, and his reign of customer-service terror continued unabated for almost a day before he was rumbled by the official Target administrators.

But it was fun while it lasted. Check out a selection of his choice responses below: