Dublin's Lord Mayor Críona Ní Dhálaigh has launched the city's first food, drink, craft and horticulture Christmas festival.
The festival, which is set to create 230 seasonal jobs and inject €8.4m into the economy, will run for 28 days in the lead-up to Christmas.
With over 10,000 visitors expected per day, 'I Believe' will focus on supporting Irish businesses, traders, craftspeople, producers and charities from Thursday, November 26th until Wednesday, December 23rd.
It will be centred on a 'Rockefeller-style' Christmas tree, standing at 50 foot tall, donated by Coillte to the people of Ireland.
It will all take place in the setting of Custom House Quarter - which includes George's Dock, The chq Building and its surrounding area.
Organisers are calling on businesses across the country with a focus on Christmas foods, crafts, gifting, toys and horticulture to come onboard and join Ireland's newest Christmas Tree and Village.
It is hoped 'I Believe' will become an area for Irish charities - including Temple Street Foundation, Simon Communities Ireland, ISPCC Childline, Barretstown, Inner City Helping Homeless, Society of St. Vincent de Paul and Christina Noble Children's Foundation - to build awareness and fundraise.
In addition to the Christmas tree and market, it will have a dedicated Scandinavian lodge-themed lounge, which will provide a location for an office Christmas party with a difference.
For those with young families, a guest from The North Pole will also be making an appearance.
