Irish water bottle producer Deep RiverRock is introducing a new range that is 100% recycled.
The new bottle, to be introduced from June, will eliminate approximately 500 tonnes of virgin plastic from the supply chain over the next three years.
The Coca-Cola owned company is also 'recycling' its logo, with a '100% Recycled Bottle' message on the front of packs.
Recycling messages have already been integrated on bottle caps and across its advertising.
The move sees the firm become the first major water brand distributing across the island of Ireland to produce a 100% recycled bottle.
"As all Deep RiverRock bottles are already 100% recyclable, this new development truly supports the brand's commitment to protecting the environment and to play a value-adding role in communities", the company said.
When recycled correctly, its polyethylene terephthalate (PET) bottles can have a longer life span.
Welcoming the announcement, Environment Minister Richard Bruton said: "We've a long road to travel to better manage how we use and dispose of plastic more sustainably.
"Today's announcement by Deep RiverRock will remove over 500 tonnes of virgin plastic from our waste streams and I welcome such industry leadership in pioneering parts of this journey.
"There are opportunities right through the supply chain for entrepreneurs to make an impact and we need to create a framework to ensure that these opportunities can be seized."
Its parent company, Coca-Cola HBC, has a global 'World Without Waste' strategy: to design more sustainable packaging and to collect and recycle the equivalent of every can or bottle it sells by 2030.
Matthieu Seguin is general manager of Coca-Cola HBC Ireland and Northern Ireland.
He said: "We're proud to introduce Deep RiverRock's first ever 100% recycled bottle range.
"This change across our Deep RiverRock PET portfolio highlights this commitment to taking meaningful action throughout the business and is just one of a number of actions we are taking as part of our commitment to creating a world without waste."