Battle of the brands: Brennans Bread tops Irish brands list

A new report from Kantar shows Avonmore, Tayto, Cadbury's Dairy Milk, and Jacobs round out the top five Irish brands
Jack Quann
Jack Quann

15.24 18 Jun 2024

Share this article

Battle of the brands: Brennans...

Battle of the brands: Brennans Bread tops Irish brands list

Jack Quann
Jack Quann

15.24 18 Jun 2024

Share this article

Brennans Bread has been named the number one food brand in 2023.

The latest list of top Irish brands from Kantar sees Avonmore, Tayto, Cadbury's Dairy Milk and Jacobs rounding out the top five

Other brands in the top 20 include Henry Denny and Sons, Fitzgerald's Family Bakery, Irish Pride and Keogh's Crisps.


Top Irish brands Top Irish brands. Source: Kantar

The report is Kantar's annual ranking of the most chosen Fast-Moving Consumer Goods (FMCG) brands worldwide.

It uses a metric known as Consumer Reach Points (CRP) to measure and compare the success of brands across different markets.

One CRP represents a single instance of a shopper choosing a brand.

In the drinks category, Coca-Cola tops the list as Ireland's biggest brand - followed by Nescafé, 7up, Mi Wadi and Lucozade.

Top Irish drink brands Top Irish drink brands. Source: Kantar

Barry's Tea comes in at number six, marginally beating Lyons Tea at number seven.

Club Orange (8), Pepsi (10), Ballygowan (11) and Guinness (12) also make the top 20 of Irish brands for drinks.

Top Irish dairy brands Top Irish dairy brands. Source: Kantar

Avonmore tops the dairy and dairy substitutes list, followed by Yoplait, Dairygold, Muller and Alpro.

Colgate is the favourite for Irish consumers when it comes to health and beauty.

Top health and beauty brands. Top health and beauty brands. Source: Kantar

Dove, L'Oreal, Nivea and Always round out the top five in the same category.

In homecare brands Fairy comes out on top - followed by Killeen, Lenor, Comfort and Andrex brands.

Top homecare brands Top homecare brands. Source: Kantar

Kantar Business Development Director Emer Healy says Irish consumers are shopping more often.

"Across Ireland the number of trips made by households has continued to grow since 2022 when we saw trips down at 6%.

"Across 2024 we've continued to see growth across frequency and spend per trip.

"A 1% frequency growth may sound small but in reality, that is 2.8 million more grocery trips being made".

'Private labels gaining ground'

Kantar Managing Director Chris Morley says brands are holding their own despite rising costs.

"In an environment where costs are rising, private labels are gaining ground, and discounters are winning more baskets, it is clear that leading brands stand out by being meaningfully different to more people,” he said.

"Brands that adapt to shifting consumer motivations and behaviours are the ones that thrive.

"We see this with both global and local brands," he added.

Kantar also carried out similar research in Northern Ireland which saw Hovis, Cookstown, Cadbury's Dairy Milk, Kingsmill and Denny top the list.

Main image: Brennans Bread on supermarket shelves, 24-6-22. Image: Leah Farrell /

Share this article

Read more about

7up Avonmore Barry's Tea Brennans Bread Cadburys Chris Morley Coca-Cola Consumer Reach Points Emer Healy Fast-Moving Consumer Goods Fitzgerald's Henry Denny Irish Brands Irish Pride Jacobs Kantar Keogh's Crisps Lucazade. Lyons Tea Nescafé Northern Ireland Pepsi Tayto Top Irish Brands

Most Popular