Steps are being taken to attract more tourists to Co Clare.

The Cliffs of Moher has launched a new shuttle bus service that will run eight times daily during June, July and August.

It also provides direct services between Ennistymon, Lahinch, Liscannor, Doolin, Lisdoonvarna, the Cliffs of Moher Visitor Experience and Cliffs of Moher Coastal Walk.

Tickets can be purchased online, where a full timetable is also available.

Chair of the board of Cliffs of Moher Ltd, Bobby Kerr, says the service has been introduced to encourage visitors to stay longer in the county and reduce the environmental impact of tourism traffic.

Bobby Kerr, chairman of the board of Cliffs of Moher Ltd, Leonard Cleary, director of rural development at Clare County Council and Geraldine Enright, marketing manager, Cliffs of Moher centre | Image: Eamon Ward

Pat Dowling, chief executive of Clare County Council, says: "The Cliffs of Moher Shuttle is a fantastic new service serving visitors and walkers staying in the surrounding towns and villages with 8 departures daily walkers can enjoy the outdoors for longer without their cars."

No new licences have been issued by the Cliffs of Moher Visitor Experience without the applying tour operator providing evidence that their visit will also include an overnight stay or visit to another attraction or hospitality provider in Clare.

While dynamic pricing has been introduced for coach operators, which offers reduced admission rates during off-peak periods to encourage operators to overnight in Clare.

The Cliffs of Moher Visitor Experience is operated by Clare County Council and employs 110 staff during the peak season.

Visitor numbers at the Cliffs of Moher Visitor Experience increased by 3.8% to over 1.5 million last year.