Drinks company Carlsberg has announced it is scrapping plastic rings on its six-pack cans.
The new Snap Pack is set to reduce plastic waste globally by more than 1,200 tonnes a year - the equivalent to 60 million plastic bags.
This is replacing the plastic wrapping used around six-packs with technology that glues its cans together.
The company says the Snap Pack has been three years in the making.
It is also switching to Cradle-to-Cradle Certified silver inks on bottle labels, to improve recyclability.
Image: Carlsberg Group
Cees't Hart, CEO of the Carlsberg Group, said: "It's an important day for Carlsberg.
"We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change."
"We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow.
"Carlsberg's Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact."
To celebrate the launch of the Snap Pack, Carlsberg unveiled its own unique version of Copenhagen's Little Mermaid statue, made entirely from its new Snap Pack cans.
