The fashion company Burberry has apologised for an "insensitive" fashion show outfit following an online outcry.
The controversy arose after the company featured a hoodie with strings tied in the shape of a noose at their London Fashion Week runway on Sunday.
Model Liz Kennedy, who took part in the show, took to Instagram to sharply criticise the outfit.
She claimed concerns she had raised about the outfit before the show were dismissed.
She observed: "Suicide is not fashion. It is not glamorous nor edgy."
Ms Kennedy raised particular concern about the line in question being dedicated to young people.
She also noted the "horrifying history of lynching".
She added: "The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity.
"A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been a part of the show."
"We made a mistake"
Burberry says it now has removed the outfit in question from its latest collection.
In a statement quoted by CNN, Burberry CEO Marco Gobbetti said: "We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection.
"Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake."
Burberry's chief creative officer Riccardo Tisci said the design was inspired by a "nautical theme".
However, he added: "I realise that it was insensitive. It was never my intention to upset anyone."
He said he'd make sure that a similar situation does not occur again.