Comedy actors David Walliams, David Mitchell, Johnny Vegas have lent their voices to a new animated video showing how to save a choking baby. Sir John Hurt, two-time Oscar nominee and star of Alien, also features as a peanut.

The video hopes to show parents how to react if a child has trouble breathing after swallowing something hazardous; the blue biro lid (Mitchell) asks the audience to pay attention, while the princess (Walliams) outlines how to clear the peanut from the jelly baby (Vegas).

Today at 1.30pm, Seán talks to Susan Mitchell, the Sunday Business Post's health correspondent, about the celebrity-led campaign and other ones like it. You can listen in live here.

The Chokeables video, which will air on television for three months, can be viewed below: