Apple co-founder Steve Wozniak has criticised the Apple Watch, saying it does not seem like a product from "the company that really changed the world a lot".
Writing during a Reddit AMA session, Mr Wozniak - who developed the company's first iconic computers - says he loves his Apple Watch, but believes the product has "taken us into a jewelry market where you're going to buy a watch between $500 or $1100 based on how important you think you are as a person.
"The only difference is the band in all those watches. Twenty watches from $500 to $1100. The band's the only difference? Well this isn't the company that Apple was originally, or the company that really changed the world a lot".
He does, however, suggest that "you've got to follow the paths of where the markets are".
Beyond the Apple Watch, Wozniak had plenty of kind words for current Apple CEO Tim Cook.
"Every time we have a new iOS update, I'm very happy that it's doing things that really affect people," Mr Wozniak explains. "Like transferring calls from my phone to my computer, etc. So, I love the software, and I love the hardware, and nothing's letting me down".
He adds that he 'dearly misses' his fellow Apple co-founder Steve Jobs, who died in 2011. He says he believes that Mr Cook is continuing his predecessor's legacy "of making good products that help people do things they want to do".
He also commented on the current dispute between Apple and the FBI over encryption.
Mr Wozniak sides with the company he founded, saying he comes from the side of 'personal liberties'. He also explains that "twice in my life I wrote things that could have been viruses. I threw away every bit of source code. I just got a chill inside.
"These are dangerous, dangerous things, and if some code gets written in an Apple product that lets people in, bad people are going to find their way to it, very likely," he suggests.