Facebook Live is an excellent addition to the social network. Publishers can stream events to their Facebook fans and friends. It has been utilised by many pages for a wide spectrum of reasons.
On Friday more than 800,000 people tuned into a Facebook Live stream to watch two BuzzFeed employees place rubber bands on a watermelon until it exploded.
The tension filled experiment lasted 45 minutes and went viral across social media.
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If you missed it and have 45 minutes to spare (or just fast forward to around 43 minutes), here it is:
