Supermarket Aldi has decided to take a spoofy spin on the popular John Lewis Christmas advert to promote its latest deal.
Using a look-a-like for the older man living on the moon, they compare their £69.99 (€99) cheaper option telescope to John Lewis’ £109.95 (€156) version.
The man states: “I’m over the moon with this one,” as he peers through the instrument watching his lady friend arrive on a couch carried by balloons.
Aldi made the spoof to help highlight its 'Special Deals' promotion - but it's not the first time someone has mocked the ad to their benefit. Just last week, comedian Ricky Gervais used it to promote his new David Brent Movie.