One in five Irish adults admit to accessing the internet every waking hour.
New research also shows 25% of us seek medical advice from the internet.
And a new category of users, branded Noodies, are using the internet to get nutrition and food advice.
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Technology is increasingly intruding on Ireland's work-life balance as 59% of the working population admit to bringing their work home.
Clothes are now catching up with flights and hotels to be the top online shopping categories, according to the research for eir.