As the world’s leading Internet TV Network continues to go from strength to strength with content, it has been announced that they are now turning their attention to the hardware.

The “Netflix Recommended TV” programme was announced here at CES yesterday.

Over the last number of years, users have had to use laptops, games consoles or other devices in order to have Netflix on the largest screen of the house, but smart TVs changed that. The idea is that Netflix recommended TVs will change that again.

Neil Hunt, chief product officer at Netflix explained the rationale for the new programme:

“We’ve created the Netflix Recommended TV program to help consumers identify smart TVs that offer better performance, easier menu navigation and new features that improve the experience for Internet TV services. When you see a TV with the Netflix Recommended TV logo, it means that TV will provide an excellent Netflix experience, based on criteria our members tell us matter most.’’

The interface will put traditional TV on an equal par with Netflix, Amazon and web browsing. Once the user turns on their TV they will see these tiles and be able to jump seamlessly from one to the other. The remote control has a dedicated Netflix button, allowing the user to get straight to the service, even if the TV is in sleep mode.

Customers will be able to identify these televisions by the handy logo which will appear on the TV sets down the line.

Netflix have yet to reveal the full line up of manufacturers they are working with, but so far Sony, LG and Sharp are all on board.

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