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Avon cosmetics ceases trading in Ireland

Cosmetics brand Avon has ceased trading in Ireland with immediate effect. A statement on the Avon...
Newstalk
Newstalk

16.07 8 Apr 2013


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Avon cosmetics ceases trading...

Avon cosmetics ceases trading in Ireland

Newstalk
Newstalk

16.07 8 Apr 2013


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Cosmetics brand Avon has ceased trading in Ireland with immediate effect. A statement on the Avon.ie website has confirmed the move.

It is understood to be part of a global cost cutting drive.

Over 300 people worked as agents for the firm here and they have been urged to contact their business developers.

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The website is urging customers in the Republic of Ireland to contact their local agent.

Cost savings of €307 million

Avon is the largest direct seller of cosmetics in the world. New CEO Sheri McCoy was brought in a year ago following years of inconsistent sales in Brazil and Russia and dwindling business in China and the United States.

The company set an annual cost savings target back in December of US$400 million (€307.3) by the end of 2015 and said it would also exit South Korea and Vietnam.

Staff are expected to be cut across all regions and functions and will include the restructuring or closing of smaller, under-performing markets primarily in Europe, the Middle East and Africa.

The cuts will be completed by the end of the year. The firm had 39,100 employees as of December 31st last year and more than 6 million active sales representatives globally.


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