Research shows Irish people don't have time for a proper breakfast

Just four in 10 people believe in eating a balanced diet

Research shows Irish people don't have time for a proper breakfast

Breakfast including a bowl of fruit, an egg, coffee and a bun in Germany | Image: Patrick Pleul/DPA/PA Images

More than 30% of Irish people say they rarely have time for a proper breakfast.

New research from Bord Bia's Insight Centre, is highlighting consumer attitudes towards diet, grocery shopping, eating habits and cooking.

A PERIscope study has been carried out across eight countries - Ireland and the UK, four Continental European markets, along with the US and China - and involves over 8,000 interviews.

The findings will be presented to Irish food and drink companies later this week.

Bord Bia found very few people follow an eating regime, with just four in 10 saying they believe in eating a balanced diet.

People believe their eating habits are becoming healthier, with one-third saying they are eating healthily.

Half of people claim to be confused about what we should eat, while some 60% say nutritional claims and food labels are hard to understand.

The perception of ‘low fat’ as a healthy choice is experiencing decline, down from 71% in 2006 to 58%.

While sugar is also under pressure with 59% checking for sugar content.

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This rises to 71% of those who are conscious of their children’s sugar intake.

Only three in 10 people are confident that they could produce a good Sunday roast, yet cooking from scratch is showing growth over time - rising from 46% in 2005 to 69%.

Some 32% say they rarely have time for a proper breakfast. This is in contrast to 2005 where nearly half did not have a proper breakfast.

The study also show 24% of us are entertaining at home more often. while 40% eat takeaways once a week.

The results in relation to value and pricing suggest a softening of the desire to focus on price.

Price is back at 2005 level, with 52% saying the first thing they look at is the price of food.

The importance of buying local peaked during the recession at 73% and is now back at 67%.

Checking for country of origin (78%) and quality symbols (75%) are also seen as increasingly important.

According to respondents, picking food that is easy to prepare (77%) and quick to cook (69%) is important.