Kodaline to star in new Tourism Ireland campaign

The video is part of a new promotion aimed at British holidaymakers

Kodaline to star in new Tourism Ireland campaign

Image: Tourism Ireland

Dublin band Kodaline is to take part in a Tourism Ireland campaign for the capital.

The adverts will highlight Dublin to 'social energisers' in Britain.

Tourism Ireland has teamed up with the music video platform Vevo to create a new guide to Dublin, starring Kodaline.

The video is part of a promotion to showcase the city to British holidaymakers this autumn.

The campaign will see a new series of online videos, called Real Guides, fronted by well-known music acts in different cities.

The first of these is all about Dublin.

Image: Tourism Ireland

Filming took place around Dublin this week, with the four band members taking viewers on a journey around their favourite places to shop, eat, drink and hang out in the city.

The video will be unveiled in September and will be promoted across the Vevo platform in Britain.

Tourism Ireland says it has the potential to reach up to 10 million 18 to 34-year-olds.

It comes as recent figures show the number of visitors to Ireland from Great Britain has fallen.

From January to June, the number of visitors dropped by 6.4% to 1.745 million visits - while from May to July that number fell by 3.8% to 978,700.