H&M has launched its Irish online store today, offering web exclusives and homeware products which were previously not available to Irish customers.

The site will offer free deliveries to Ireland until the 24th of April, it will also be offering a 25% discount to H&M app users and up to 50% off fashion and homeware lines.

Carlos Duarte, H&M’s Country Manager for UK and Ireland commented on the launch:

"We now have 17 stores in Ireland and this significant milestone extends H&M’s multichannel offering, and gives our Irish customers the opportunity to shop with us 24/7 via their computers, smartphones and tablets anywhere in the country."

Fashionistas can also sign up to H&M's newsletter to keep up to date with new lines, and the site offers guides through the latest highstreet trends.

In February, the fast fashion retailer reported a 10% year-on-year sales increase in local currencies including VAT. This was its 35th consecutive month of growth for the firm.

H&M is part of the world's second largest fashion retail group, after Zara owners Inditex.

Cos, Cheap Monday, Monki, Other Stories and Weekday share the same Scandinavian owners.