A video showing a jetpack-wearing man flying over the River Liffey in Dublin has made headlines at home and abroad.
It captures the man soaring over the Ha'penny Bridge, before disappearing in the sunlight.
Samsung Ireland has confirmed the event was to mark the arrival of its new Galaxy S7 and Galaxy S7 Edge phones.
Image: PSG Plus/Notorious PSG
The attention-grabbing stunt was performed by Nick Macomber, aka JetPackMan.
He flew via his personal jetpack over the Ha'penny Bridge and landed on a pontoon beside O'Connell Bridge.
Image: PSG Plus/Notorious PSG
Britain's Telegraph says the man "stopped traffic" as he flew over "the city's iconic Ha'penny Bridge".
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Just some random chap flying down the Liffey in a jet pack 󾌯󾌴󾌴󾌴 no biggie
Posted by Ross Judge on Wednesday, 9 March 2016
Newstalk.com's Oisin Langan also caught a glimpse of the action.
So this just happened on the Liffey @NewstalkFM #itsthefuture #olympics84 pic.twitter.com/Tgsb3uMBww
— Oisin Langan (@oisinlangan) March 9, 2016