The Irish retail chain announces a €1m expansion...
Carraig Donn is shrugging off concerns about the impact of online shopping on the high street to continue the expansion of its physical network around the country.
The Westport-based fashion, jewellery and giftware group is one of the country’s largest Irish-owned retail companies and it has just announced a €1m expansion.
The retail chain will take on 20 new staff as it opens stores in Douglas Village, Cork, and Mullingar, Westmeath, and carries out a refurbishment of its Liffey Valley premises.
The new hires will take Carraig Donn's total workforce to 450, with the number of outlets around the country hitting 36.
Carraig Donn CEO Pat Hughes commented:
"We are delighted to be opening stores in Douglas, Mullingar and our newly refurbished store in Liffey Valley. The new-look Liffey Valley store reflects our commitment to improving the customer experience and enhancing our brand.
"We've already seen the benefit of this investment with double-digit growth in footfall and conversion in recent weeks at the store.
"We hope to replicate this success in our new Douglas and Mullingar stores."
Taking to Breakfast Business, marketing manager Maeve McCormack said of the company's customer base:
"While there is an element of the tourist market there, we're very much focused on our domestic key market... On carraigdonn.com, it's fair to say that the largest percentage of our customers are based in the Republic of Ireland.
"But we are are seeing a trend as the years go on in terms of an increasing share coming from international purchases – the UK, Europe and beyond to the States."