Almost as if it expects to have a lot to say in the very near future...
As Apple gears up to launch its new flagship iPhone 7 on September 7th, the tech giant appears ready to break its five-year "@apple" Twitter silence.
Having signed up to the social media platform back in 2011, it hasn't posted one tweet in the period since.
This morning, however, it replaced its default egg avatar with an apple, was given verified status and picked a background photo taken from invitations sent out for the launch in the Bill Graham Civic Auditorium in San Francisco.
It has already amassed 128,000 followers.
According to The Verge, rumours are now doing the rounds that the company will live-tweet its iPhone announcement next Wednesday.
It has previously live-blogged events on its website.
While services such as Apple Music and Apple News have Twitter accounts, as well as the high-ranking likes of Tim Cook and Phil Schiller, Apple itself has never had a corporate presence on the network.
The iPhone launch could prove to be one of the most controversial yet, if suggestions that the company intends to do away with the headphone jack and potentially even the home button prove to be true.
There's also speculation around the addition of a dual camera, while a new version of Apple Watch and updated MacBook Pro devices should be unveiled.