Spotify CEO Daniel Ek has announced in a tweet that his streaming service has passed 30 million subscribers.

This is the first subscriber update that the company has given since it announced that it had 20 million people paying for the service before Apple Music went live in June of last year. This was up from a total amount of 10 million paying users at the end of 2014.

We have 30 million @Spotify subscribers, but none of them are in Cuba ... yet. So cool to see Cuba opening up! https://t.co/nZa67f0l8U

— Daniel Ek (@eldsjal) March 21, 2016

In the nine months that the Apple product has been on the market, it has secured 11 million subscribers. If these figures are correct they debunk the theory that the Californian company would blow the competition out of the water once it's streaming service went online.

The company has continued to grow as it missed out on some of the biggest releases of recent months, including Adele, Coldplay, Drake, Future, Rihanna, The 1975, and Kanye West, some of whom withheld their albums for a number of weeks after their release before licensing them to the service - others are still not available.

Jay-Z pulled a number of his albums from Spotify last week, and Kanye West's blockbuster Life of Pablo remains exclusively available through Jay-Z's Tidal service.

Mr West is a part-owner of the service and says that his latest studio album will never be available anywhere else, including through a physical release.

Since the release of the album Tidal's user base has grown from 1 million to 2.5 million users.