Live entertainment events in Ireland generated a massive €1.7bn last year.
This includes events centered around music, arts, theatre, comedy, family, attractions and exhibitions. These events meant employment for almost 11,500 people, according to a major new report.
The huge income came from over 4 million people attending live events – including nearly 300,000 overseas visitors to the Island of Ireland.
In all, live entertainment events were responsible for 3.7 million bed nights in hotels and guesthouses, the equivalent of over 54 “Sold Out” All-Ireland Finals at Croke Park, according to the report.
The research shows a total of €669m additional gross revenue value was produced by the event goers, while for every €1 spent on a ticket, an additional €6.06 of revenue was generated within the economy.
The figures are revealed in ‘Let’s Celebrate 2017 The Cultural and Economic Contribution of Live Entertainment Events in Ireland.’
The report, the first time a detailed study has been carried out into the industry in Ireland, was undertaken by well-known industry figure, Justin Green, with economic research conducted by London based international firm, BOP Consulting.
Key Contributors
The Let’s Celebrate 2017 report emerged from a belief that the entertainment industry is frequently overlooked and not always respected as the viable and tangible professional industry that it is.
In the Republic, an additional €1.3bn revenue was generated by live entertainment events which were attended by 3.4 million people of which 433,666 came from Northern Ireland and overseas..
As well as the key research, the report also has contributions from a cross-section of contributors including Hozier, Danny O’Donoghue of the Script, Daniel O’Donnell, Panti Bliss, Robbie Williams, Michael Flatley, Michael Bublé, former U2 Manager Paul McGuiness and promoters Caroline Downey and Peter Aiken too name a few.
Some of the business groups who also contributed include Fáilte Ireland, Chambers Ireland, IMRO, DLRCC/Richard Shakespeare, Dublin City Council, Irish Hotels Federation, Iarnród Eireann, the GAA, Aviva Stadium, Croke Park and many more.
