It has often been said that Google's ultimate goal is to create the 'Star Trek' computer. The projected aim is a service that not only shows users what they have searched for, but also what they might want to search for.
Looking closely at the announcements of new features from the Google I/O Conference in San Francisco, there are clear indications of where Google are trying to go.
From a new Voice Search function on Google Chrome to a new music streaming service, the company continues to deepen its reach into the tablet and social media sphere.
Google Maps
Google Maps now has over one billion users, and with Apple's own version (released in September 2012) riddled by well-publicized inaccuracies, Google are looking to maintain their hold on that corner of the market with one of its most radical redesigns.
Google have now chosen to revamp Maps for desktop with an emphasis on making it more immersive and social.
When users are logged into Google, they can now see the places they visit regularly like their home, workplace or cafes. But Google will also recommend places they might like to visit.
This is made possible because Google has revised its privacy policy. Now Google can use information collected from Google Plus, GMail and search history to predict users' preferences, and in turn offer recommendations. Maps will also show places that friends have reviewed.
Changes to Maps include the location of the Search Box which is now incorporated into the map, while there is a new 3D view.
With the new search, for example if you type in 'cafes', all the results will appear directly on the map.
One of the key additions is 'Cards' which provide relevant information, photos and social data about each location.
Maps for mobile devices have also been upgraded with real-time traffic data.
Voice Search on Google Chrome
Although voice search is already a part of Android, that involves tapping an icon.
Now Voice recognition will become a part of Google Chrome and Chrome OS as a "button-free" addition. From now on by saying "OK Google" and asking a question in a natural language, Google will provide an answer in text and with a voice response.
Writing on Google's blog, senior Vice-President Amit Singhal explained that the new voice search is intended to be conversational.
He explains: "Soon, you’ll be able to just say, hands-free, "OK Google, will it be sunny in Santa Cruz this weekend?" and get a spoken answer. Then, you’ll be able to continue the conversation and just follow up with "how far is it from here?" if you care about the drive or "how about Monterey?" if you want to check weather somewhere else, and get Google to tell you the answer."
Music streaming service
With Apple angling to enter the streaming and Internet radio market, Google have introduced a new flat-rate music streaming service called Google Play Music All Access. Similar to Pandora and Spotify, it allows users to listen to millions of songs online for a fee of $9.99 in the US.
It also has Internet-radio as a feature. Users can create playlists and discover new music via automated recommendations based on previous searches, which is the main area that sets it apart.
There will also be playlists curated by music editors. Google has also signed licensing deals with major labels like Sony, Universal and Warner.
Google Now
Google Now has been upgraded and Android users can now ask their phones to remind them of important tasks e.g. buy bread or dog food next time they are in the supermarket. The next time the user steps into the shop, an automatic alert will signal.
