When Mayo win an All-Ireland senior title again, the celebrations could go on for decades given the pain and patience that the county has had to put up with.

As we reminisced about on Off The Ball last night with Liam McHale and Anthony Finnerty, All-Ireland final pain goes back to 1989 when they lost to Cork with '96, '97, 2004, 2006, 2012 and 2013 squeezed in since.

As the Connacht champions prepare for a mouth-watering semi-final against Dublin on Sunday, Elverys have released an advert which captures the mood of anticipation and yearning for glory perfectly: